Dee Dee's World

Elle Lokko made its very first press appearance in Dee Dee’s World, a video series spotlighting women shaping their own paths. In this intimate conversation, Stefania shares the story behind Elle Lokko, what drives her, and the creative spirit that shaped the store’s beginnings. A fitting introduction to the ethos of creativity, community, and courage that has defined us ever since as well as a celebration of female entrepreneurship and building boldly on one’s own terms.