WGSN

WGSN | Trend Insights: West Africa
The world’s leading consumer trend forecaster

Long before Accra became a global reference point for contemporary African culture, Elle Lokko was already part of the conversation shaping what would come next.

In its Trend Insights: West Africa report, WGSN examined the rise of a fledgling creative economy driven by self-organised movements, diasporic returns, and a renewed appetite for homegrown talent across art, fashion, and design. Within this context, Elle Lokko was identified as a new kind of concept space—one dedicated to the modern woman and exclusively committed to Made-in-Africa brands.

The report highlighted Elle Lokko and its creative extension, The Container, as platforms responding to the absence of formal infrastructure by creating spaces for collaboration, experimentation, and cultural exchange. Positioned alongside artists, designers, and alternative cultural hubs reshaping Accra’s creative landscape, Elle Lokko was recognised not only as a retail destination, but as an incubator for ideas, talent, and emerging supply chains.

This early acknowledgement placed Elle Lokko within a wider narrative of return and re-authorship—where global perspective meets local knowledge, and African creativity is presented on its own terms: contemporary, intelligent, and globally relevant.