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Sunday Times | The Edit

Date

April 24, 2019

African Luxe Grows Up

From Cape Town to Accra, Africa is commanding attention as a hub of modern luxury. Designers like Thebe Magugu, Sindiso Khumalo, Rich Mnisi, and Maki Oh are turning traditional craftsmanship into globally coveted pieces. In Accra, brands like Studio One Eighty Nine and AAKS are redefining luxury, with creations that sell just as well at Elle Lokko as they do abroad.

The continent’s designers are doing more than making beautiful objects—they’re preserving artisanal skills, uplifting communities, and shaping a sustainable approach to luxury that resonates worldwide. As Africa’s cities grow younger, wealthier, and increasingly urban, local talent is answering the call for ethically produced, culturally rich, and distinctively modern fashion.

Elle Lokko sits at the heart of this movement, curating the finest local creations while showcasing the vibrancy and sophistication of contemporary African style. This is luxury with a story—and it’s just getting started.

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