The Business of Fashion

The Retailers Unlocking Africa’s Luxury Market

In a feature examining the future of luxury retail across Africa, The Business of Fashion highlighted Elle Lokko as part of a new generation of retailers shaping the continent’s evolving fashion landscape.

The article positioned Elle Lokko’s founder, Stefania Manfreda, among entrepreneurs building alternative retail models that prioritise African designers, cultural relevance, and long-term creative ecosystems. It recognised the store’s commitment to championing African fashion and noted how its hybrid approach — combining retail, hospitality, and community-building — has created new pathways for sustainable growth within Ghana’s creative economy.

Published as part of BoF’s global analysis of emerging luxury markets, the feature placed Elle Lokko within a broader conversation about the future of fashion, retail, and cultural entrepreneurship across Africa.