Elle Lokko joins the judging panel for the Creative DNA Fashion Accelerator Programme Ghana, led by the British Council in partnership with My Runway Group. With over 290 applications submitted from across the country, the programme highlights the depth, ambition and evolving structure of Ghana’s fashion industry. This journal entry offers insight into the selection process, the importance of building sustainable creative businesses, and why initiatives like Creative DNA are

At Elle Lokko, every brand we introduce into our space reflects a larger conversation about African creativity — one rooted in intention, craftsmanship and cultural authorship. We are proud to welcome Teniade Macaulay , a contemporary womenswear label defined by timeless elegance and the philosophy of conscious luxury. Fabric First, Always At the heart of Teniade Macaulay is a simple but powerful idea: start with the fabric. The brand is built on a deep appreciation for natur

At Elle Lokko, the brands we bring into our space share one thing in common: a clear creative voice rooted in culture and expressed with confidence. We are proud to introduce BloomBerry , a Nigerian fashion label that celebrates African heritage through colour, craft and contemporary design. Urban-Trad, In Full Bloom BloomBerry describes its signature style as "Urban‑Trad" —a meeting point between traditional craftsmanship and modern, everyday wear. Rooted in Nigeria yet desi