Elle Lokko Introduces Hiki Muda

At Elle Lokko, we don’t just stock brands — we introduce voices. Stories. Lineages of thought and making that expand how African creativity is seen, felt and valued.

We are proud to welcome HIKI MUDA to the Elle Lokko family.

Rooted in the cultural landscapes of Northern Ghana, HIKI MUDA is a living tapestry — one woven from oral histories, ethnic diversity and deeply held traditions of craftsmanship. Each garment is both archive and evolution: honouring the past while speaking fluently to the present.

Cloth as Storytelling

HIKI MUDA creates one-of-a-kind pieces using textile waste sourced directly from local weavers. This act alone is powerful — transforming remnants into relevance, and positioning sustainability not as trend, but as responsibility.

The result is clothing that carries memory. Timeless silhouettes shaped by contemporary aesthetics, where every seam holds intention and every fabric has lived before.

Each collection unfolds like a chapter. Each garment becomes a storyteller.

Culture, Climate, and Global Recognition

HIKI MUDA’s ethos extends far beyond fashion. Founder Hikima Mahamuda was internationally recognised as Second Prize Winner at #CreateCOP26, a global climate-focused art competition supported by UNESCO and spotlighted by Vogue.

Her awarded work, Pure Water Raincoat, placed Ghana firmly within a global conversation on climate, creativity and future-thinking design — reinforcing what we already know: African creatives are not responding to the world, they are helping shape it.

Hikima Mahamuda, “Pure Water Raincoat” Credit: Vogue.com

Why HIKI MUDA at Elle Lokko

This partnership feels natural. Shared values of preservation, innovation, and cultural integrity run deep. Like Elle Lokko, HIKI MUDA understands that Africa’s creative power lies not in imitation, but in authorship.

To wear HIKI MUDA is to wear heritage without nostalgia. Sustainability without compromise. Design without dilution.

Now available in-store at Elle Lokko.

Come experience the stories — woven, worn, and carried forward.

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Elle Lokko — the reference point for Africa’s creative now.