April 2022 Campaign
The present is where the past and the future intersect, an oasis of solemn reflection and inspired creativity. True fashion is a bridge between sweet memories and wild dreams; it celebrates who we are, have been and hope to become.
Our new campaign, Moving Houses, marks a transition from the old to the new, in space and in time. It pays homage to the gifted artists whose iconic style made an irreplaceable impression on Ghana’s fashion scene. Their talent is our muse as we move our tropics & modern aesthetic to its new home, one somewhat frozen in time as we respectfully restore past glories and set the scene for tomorrow’s trends.
Moving Houses is an authentic experience of Ghanaian fashion and luxury style for the Elle Lokko woman, moving upwards and forwards.
Concept Stefania Manfreda
Copy Eno Abena Effah
Art Direction Kumi Obuobisa
Photography Nii Odzenma
Styling Samuel Inyang
Set Design Kumi Obuobisa, Samuel Inyang
Hair Chystabel Brittany
Makeup Nikita Forson
Models Christabel Grace Owusu, Richard Kwadwo Komparh
Wardrobe Elle Lokko